Thailand Hotel Industry Survey of Operations Introduction
Published on an annual basis since 1998, the study is relied upon by hotel operators, owners and operations analysts for benchmarking, budgeting and planning purposes. In 2021, the study attracted a total of 195 participating hotels, which accounted for 37,635 rooms.
Key sections in the study include:
- Detailed departmental revenue, expenses and profitability ratios by rate and location categories.
- Key marketing statistics, including business mix profile and reservation/sales sources.
- Other information pertinent to individual markets, such as food and beverage operation statistics, labor cost/productivity and guest nationality mix.